Big data is being generated by everything around us at all times. Every digital process and social media exchange produces it. Systems, sensors and mobile devices transmit it. Big data is arriving from multiple sources at an alarming velocity, volume and variety. To extract meaningful value from big data, you need optimal processing power, analytics capabilities and skills.
What is changing in the realm of big data?
Big data is changing the way people within organizations work together. It is creating a culture in which business and IT leaders must join forces to realize value from all data. Insights from big data can enable all employees to make better decisions—deepening customer engagement, optimizing operations, preventing threats and fraud, and capitalizing on new sources of revenue. But escalating demand for insights requires a fundamentally new approach to architecture, tools and practices.
- Competitive advantage: Data is emerging as the world's newest resource for competitive advantage.
- Decision making: Decision making is moving from the elite few to the empowered many.
- Value of data: As the value of data continues to grow, current systems won't keep pace.
Employ the most effective big data technology
To gain the competitive advantage that big data holds, you need to infuse analytics everywhere, make speed a differentiator, and exploit value in all types of data. This requires an infrastructure that can manage and process exploding volumes of structured and unstructured data—in motion as well as at rest—and protect data privacy and security.
Big data technology
Big data technology must support search, development, governance and analytics services for all data types—from transaction and application data to machine and sensor data to social, image and geospatial data, and more.
- Systems: Your infrastructure must capitalize on real-time information flowing through your organization. It must be optimized for analytics to respond dynamically—with automated business processes, better agility and improved economics—to the increasing demands of big data.
- Privacy: To protect your reputation and brand, your platform must comprise stringent policies and practices around privacy and data protection, safeguarding all of the data and insights on which your business relies.
- Governance: The right platform instills trust, so you can act with confidence. It controls how information is created, shared, cleansed, consolidated, protected, maintained, retired and integrated within your enterprise.
- Storage: To achieve economies and efficiencies, you must run certain analytics close to the data, while it is in motion. But for data you elect to store, your infrastructure must embody a defensible disposal strategy that reduces the run rate of storage, legal expense and risk.
- Security: As you infuse analytics into your organization, data security becomes more central to your competitive advantage profile. Your infrastructure must have strong security measures built in to guard your organization against internal and external threats.
- Cloud: To relieve the pressure that big data is placing on your IT infrastructure, you can host big data and analytics solutions on the cloud. Achieve the scalability, flexibility, expandability and economics that will provide competitive advantage into the future.