With IBM® Unica® NetInsight®, analysts and marketers have a dramatically simpler approach to collecting the data needed to understand online visitor behavior, and unparalleled flexibility for reporting and analysis. Designed for companies that prefer to deploy web analytics software behind their own firewalls instead of using a cloud-based solution, Unica NetInsight is a next-generation product that meets the full range of today’s and tomorrow’s online analysis requirements.
Unica NetInsight Resources
Unica NetInsight is a web analytics software program architected from the ground up for easy deployment, implementation, and use, not just by analytics experts, but by every marketer:
- Utilize powerful and flexible reports.
- Achieve flexibility with granular data that is always available, without buying additional product modules, for analyzing from big picture to details from a variety of data perspectives.
- Provide a strong core for integrating NetInsight web analytics with business intelligence, data mining and CRM with open data architecture. Visitor data is stored in standard database systems with a fully documented web analytics data schema.
Powerful and flexible reporting
- Use a full spectrum of dashboards, reports and key marketing metrics, ready for immediate use.
- Protect investments for the future, knowing that data, reports and configurations are always available in-house.
- Minimize the need for code modifications to deliver advanced, personalized metrics and reports in order to more easily set these configurations in the NetInsight visual user interface.
Built-in web analytics
- Reduce the effort associated with web analytics by spending less time tagging web pages and modifying and maintaining tags.
- Reduce costs with one comprehensive web analytics purchase, rather than paying for additional modules and services over time.
- Share web data easily with NetInsight’s fully documented, fully granular web analytics data model that helps feed visitor clicks and event histories into CRM and business intelligence (BI) systems.
- Profile and score customer interactions across the public and secure sections of the website.
Open data architecture
- Eliminate the need for homegrown web analytics programs by providing an web analytics tool, ready for immediate use, that includes a behavioral data mart, adapts to clients’ IT preferences, and is highly configurable and customizable.
- Use a broader set of customer data without giving it out to third parties — NetInsight, with its open architecture to integrate data from e-commerce systems, ad-serving companies, RSS feeds and customer databases on your premises.
Analyze results by campaign hierarchy view
Customize dashboards for each user
Analyze conversions with funnel reports
Origin Path Analysis
Determine visitor origins with a path analysis
Destination Path Analysis
Determine visitor destinations with a path analysis
Visual Campaign Selection
Select visitors for inclusion in campaigns