Unica
Unica - a leading provider of innovative marketing solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.
IBM Unica: Featured Products
 |
IBM Unica CampaignDeliver personalized, relevant marketing messages across all touch points |
 |
IBM Unica InteractDetermine the right message to present in inbound marketing channels |
 |
IBM Unica Contact OptimizationDetermine the optimal contact strategy over time for your customers |
 |
IBM Unica eMessageEngage customers and prospects with timely, personalized outbound digital messages |
 |
IBM Opportunity Detection (Unica Detect)Event-based marketing to improve cross-sell and retention |
 |
IBM Unica Marketing OperationsStreamline marketing processes and improve marketing management. |
 |
IBM Unica Marketing Operations OnDemandCreate visibility and enhance productivity with a turn-key marketing resource management solution. |
|
|
IBM Digital Analytics Accelerator (Unica NetInsight)Gain insight from web analytics using an on-premises solution |
Enterprise marketing management
Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers, strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
IBM enterprise marketing management (EMM) solutions provide you with the ability to:
- Optimize cross-channel campaign efforts and engage buyers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.
- Optimize your digital marketing efforts and turn site, social and mobile visitors into repeat customers and loyal advocates.
- Use sophisticated analytics to improve relevancy and responsiveness to individual prospects regardless of media or channel.
- Discover and react in real time to how consumers are interacting with your brand.
- Improve decision making and optimize marketing performance and productivity.
- Optimize ebusiness by eliminating the obstacles that block successful conversions or completion of business processes.
 |
Cross-channel marketing optimizationEngage each customer and prospect in a cross-channel dialog that builds on past and current behavior. |
 |
Marketing performance optimizationStrategically assess, manage, and plan marketing programs and spend for maximized ROI. |
 |
Customer Experience ManagementSee your digital channels through the eyes of your customers by experiencing your web and mobile business just as they do. |
 |
Digital marketing optimizationEmpowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle. |
 |
Price, promotion and product mix optimizationQuantify consumer behavior to make predictive merchandising and marketing planning decisions that drive sales volume, margin, profit, and shopper loyalty. |
Download Resources
 |
Forrester Wave: Cross-Channel Campaign Management, Q1 2012 IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012. |
 |
Forrester Wave: Customer Analytics Solutions, Q4 2012 IBM is ranked as a leader in Forrester Wave: Customer Analytics Solutions, Q4 2012. With SPSS, Unica and Cognos, IBM’s customer analytics suite is formidable. |
 |
The case for centralized customer decisioning Learn new strategies and approaches for truly centralizing customer treatment decisions across all touchpoints from web and social to email, mobile, call-center and direct mail. |
 |
What is marketing resource management? Eliminate marketing processes based on spreadsheets and email. Transform planning, budgeting, process management and ROI tracking with a marketing resource management platform. |
| |
Email Deliverability: 2011 Benchmark Study Get benchmarks and strategies to determine best delivery times, how to plan for mobile deliverability and managing the convergence of email, social media and other channels. |
 |
Connect with your connected customers Learn how to interact and market to today's connected customer from mobile email and social marketing to behavioral marketing and display ad re-targeting. |
|
Understand Customer Behavior to Fuel Interactive Marketing Flex your customer analytics approach to your business goals. |
30-Minute Free Consultation
Unbeatable Prices
Professional Services
24x7 Tech Support