Unica - a leading provider of innovative marketing solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica acquisitions and is an integral part of IBM’s Smarter Commerce Initiative.

IBM Unica: Featured Products

IBM Unica Campaign

Deliver personalized, relevant marketing messages across all touch points

IBM Unica Interact

Determine the right message to present in inbound marketing channels

IBM Unica Contact Optimization

Determine the optimal contact strategy over time for your customers

IBM Unica eMessage

Engage customers and prospects with timely, personalized outbound digital messages

IBM Opportunity Detection (Unica Detect)

Event-based marketing to improve cross-sell and retention

IBM Unica Marketing Operations

Streamline marketing processes and improve marketing management.

IBM Unica Marketing Operations OnDemand

Create visibility and enhance productivity with a turn-key marketing resource management solution.

IBM Digital Analytics Accelerator (Unica NetInsight)

Gain insight from web analytics using an on-premises solution

Enterprise marketing management

Customer expectations — whether consumers, citizens or business customers – for relevant, personalized and consistent interactions are soaring. Catalysts like social media, real-time access to information and the growth of mobile devices are redefining what customers expect. According to an IBM study of over 1,700 Chief Marketing Officers, strong consensus exists among senior marketers across the world that these trends are fundamentally changing how marketing must work in order to drive business success.

With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels.

IBM enterprise marketing management (EMM) solutions provide you with the ability to:

Cross-channel marketing optimization

Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.


Marketing performance optimization

Strategically assess, manage, and plan marketing programs and spend for maximized ROI.


Customer Experience Management

See your digital channels through the eyes of your customers by experiencing your web and mobile business just as they do.


Digital marketing optimization

Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.


Price, promotion and product mix optimization

Quantify consumer behavior to make predictive merchandising and marketing planning decisions that drive sales volume, margin, profit, and shopper loyalty.

Download Resources


 Forrester Wave: Cross-Channel Campaign Management, Q1 2012

IBM was once again named a leader in The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012.

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 Forrester Wave: Customer Analytics Solutions, Q4 2012

IBM is ranked as a leader in Forrester Wave: Customer Analytics Solutions, Q4 2012. With SPSS, Unica and Cognos, IBM’s customer analytics suite is formidable.

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 The case for centralized customer decisioning

Learn new strategies and approaches for truly centralizing customer treatment decisions across all touchpoints from web and social to email, mobile, call-center and direct mail.

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 What is marketing resource management?

Eliminate marketing processes based on spreadsheets and email. Transform planning, budgeting, process management and ROI tracking with a marketing resource management platform.

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 Email Deliverability: 2011 Benchmark Study

Get benchmarks and strategies to determine best delivery times, how to plan for mobile deliverability and managing the convergence of email, social media and other channels.

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 Connect with your connected customers

Learn how to interact and market to today's connected customer from mobile email and social marketing to behavioral marketing and display ad re-targeting.

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 Understand Customer Behavior to Fuel Interactive Marketing

Flex your customer analytics approach to your business goals.

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30-Minute Free Consultation

Due to our numerous partnerships, we can provide unbiased opinions on the best solution for your environment.

Unbeatable Prices

Our partnership levels give us the highest product discounts which we pass on as savings to our customers.

Professional Services

Finish your IT projects on-time and under budget with our nation-wide team of senior level engineers.

24x7 Tech Support

Rest assured knowing that our U.S. based IT support team is here for you on nights, weekends and when you need us most.