Marketing Performance Optimization

IBM® Marketing Performance Optimization provides a strategic bottom-up approach to marketing performance management and planning. Using a shared framework, marketers can easily monetize approved marketing plans and programs. Once the budget has been approved, project managers can engage other groups needed for project success. And by aggregating projects and their costs across quarters and years, executive planners can better plan and optimize their marketing spending. Available through an enterprise software or on-demand deployment model, IBM EMM provides everything marketers need to better manage their marketing operations, by:

Driving Marketing Efficiency:

Driving Marketing Effectiveness:


The marketing resource management capabilities of IBM Marketing Operations and IBM Marketing Operations OnDemand enable marketers to improve responsiveness and collaboration of their teams while providing visibility into their efforts. At the same time, marketers can gain better control over budgets and processes via performance, financial, and scenario planning and analysis capabilities, ultimately driving better marketing results.

IBM Unica Marketing Operations

Streamline marketing processes and improve marketing management.

IBM Unica Marketing Operations OnDemand

Create visibility and enhance productivity with a turn-key marketing resource management solution.

30-Minute Free Consultation

Due to our numerous partnerships, we can provide unbiased opinions on the best solution for your environment.

Unbeatable Prices

Our partnership levels give us the highest product discounts which we pass on as savings to our customers.

Professional Services

Finish your IT projects on-time and under budget with our nation-wide team of senior level engineers.

24x7 Tech Support

Rest assured knowing that our U.S. based IT support team is here for you on nights, weekends and when you need us most.