With IBM® eMessage, marketers can extend IBM Campaign capabilities to email and other outbound digital campaigns with the ability to create, preview, test, execute, and track messages. IBM eMessage delivers more effective stand-alone campaigns, as well as integrating these communication channels into cross-channel marketing strategies.
IBM eMessage supports the entire marketing life cycle, from idea through to post campaign analysis.
- Leverage the full range of your on premise customer data through a hybridized on-demand deployment and messaging delivery engine.
- Ensure messages are getting to your intended recipients and customers with a full range of inbox delivery and content optimization reports.
- Achieve robust content creation and management with a drag-and drop assembly of templates, digital assets, personalization logic, and landing pages.
- Create an interactive marketing dialogue with customers through email and mobile messaging woven together with other outbound and inbound channels, both online and offline.
- Use A/B testing with email campaigns to identify and leverage the most effective marketing messages.
Segment, target and personalize
- Drive revenue by targeting the right customers for the right offer
- Track your performance to unique populations based on fine segmentation criteria
- Track customer behavior “after the click,” learn how email drives revenue across your website — and retarget customers with precision.
- Visualize and measure the impact of email campaigns on web traffic to refine your cross-channel initiatives.
- Seamlessly follow consumers from click to browse to determine your email’s reach and influence on website traffic.
- Refine your targeting with up to date performance data and make smarter choices on the next iteration
Efficient message delivery
- Achieve efficiency with an integrated, hybridized campaign creation and a digital message delivery solution.
- Drive deep insight into post-click-analysis through customer behavior by examining all of your outbound campaigns and channels.
- Send fully targeted and personalized messages through an On-Demand delivery engine while protecting your customer data on site in your guarded environment.
Robust content creation
- Assemble new message content with the drag-and-drop message editor and preview how emails will look in a wide variety of email client types.
- Design and execute more effective strategies and interact more effectively with customers and prospects.
Interactive marketing dialogue
- Implement a series of targeted follow-up emails based on interest expressed on your website.
- Enable an interactive, cross-channel dialogue with customers through synchronization with other outbound and inbound channels.
Email Message Editor
Assemble content with drag-and-drop message editor
Email Client Previews
Preview emails in a wide variety of email client types
Analyze email performance, execution and deliverability
Monitor delivery of emails to all the leading ISPs