Coremetrics Digital Analytics

Coremetrics - a leading provider of web analytics and marketing optimization solutions is now part of the new Enterprise Marketing Management (EMM) group at IBM. This new group at IBM represents the rich combination of the Coremetrics and Unica solutions and is an integral part of IBM’s Smarter Commerce Initiative.

Web analytics

Coremetrics Web Analytics

Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.

Digital marketing optimization

Coremetrics Digital Marketing Optimization

Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

Gain insight from digital analytics and comparative benchmarks

IBM Digital Analytics, formerly Coremetrics, is the analytics center that fuels the IBM Digital Marketing Optimization Suite. Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed.

IBM Digital Analytics also includes these additional features:

Gain insight with intuitive reporting

Harness powerful, real-time analytics

Give credit where credit is due

Turn behavioral insight into automated digital marketing action

Integrate digital analytics with cross-channel Interaction Optimization

Embed digital analytics into your enterprise

Simplify the management of tags and all digital marketing services

White Papers and analyst reports


 New models for appropriate digital marketing attribution
See how to address the dramatic inaccuracies associated with last-based campaign attribution in digital analytics.

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 Retargeting browsers and abandoners
Learn how to recapture web site departees and shopping cart abandoners with targeted display advertising and personalized email.

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 Personalized product recommendations for lift and loyalty
Learn how recommendations technology can deliver a personalized shopping across multiple channels—the web site, marketing emails, call centers, and more.

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 Activating your socially connected business
Discover tips, tricks, and advice on how to measure the effects of social media and gauge the success of every initiative.

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Connect with your connected customers
Learn how to interact and market to today's connected customer from mobile email and social marketing to behavioral marketing and display ad re-targeting.

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30-Minute Free Consultation

Due to our numerous partnerships, we can provide unbiased opinions on the best solution for your environment.

Unbeatable Prices

Our partnership levels give us the highest product discounts which we pass on as savings to our customers.

Professional Services

Finish your IT projects on-time and under budget with our nation-wide team of senior level engineers.

24x7 Tech Support

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