HP Marketing Optimization

Today’s marketers benefit from an unprecedented amount of data about their prospects and customers, and seemingly unlimited ways to reach out to them. The evolution and sophistication of online channels such as search, social, and mobile offer new opportunities to help you target and engage audiences in ways marketers only dreamed of 10 years ago.

Our Marketing Analytics and Optimization solution makes sense of vast amounts of varied customer information so that you can create, and constantly improve upon, your most successful marketing campaigns. We help you identify precisely what your customers want and how to give it to them, as soon as they need it.

Benefits

• Seamless analytics: Analyze customer information coming in from multiple channels to gain valuable information that you can use to make key marketing decisions—from tweets to phone calls—on a single analytics platform.
• Increase online revenue: Leverage real-time data sources, including social media, web comments, and contact center calls, to define winning bid strategies and improve your campaign to attract the greatest value audience. Optimize display ads to get the highest click-through rates and online revenue ROI.
• Optimize search marketing campaigns: Anticipate customer interests and intent, and retrieve the most relevant content to facilitate product discovery. Get the highest-value set of keywords for keyword-bidding, SEO, and search marketing campaigns.
• Intelligent Multivariate Testing: Turn prospects into customers with intelligent multivariate testing (MVT). Test multiple combinations of content, design, layout, pricing, offers, and recommendations.
• Maximized advertising campaign ROI: Get more from your search, social, mobile and web marketing initiatives. Quickly create, launch, and optimize landing pages to maximize email, search, and advertising campaign ROI.
• Targeted customer content: Discover the highly granular segments of customers in any channel. Proactively deliver the most persuasive content for each visitor by automatically creating and updating customer segments in real time.

Related Documents

Use Case: Boost marketing campaign ROI Brochure PDF 2 MB	LiveSite Mobile Data Sheet PDF 894.2 KB	The new Autonomy.com: powered by HP Marketing Optimization Case Study PDF 1.7 MB
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