HP TeamSite can help you meet a wide range of content management demands—content authoring, multichannel delivery, site design and layout, multivariate testing, content targeting, rich media management, advanced analytics, social content management, workflow and approval, and archiving.
HP MediaBin digital asset management helps organizations with globally distributed teams deliver a more engaging and consistent customer experience by effectively managing, distributing, and publishing thousands of customer-facing digital assets. You benefit from higher-impact marketing and communications, greater agility, stronger brand equity, increased team productivity, and the security of knowing valuable corporate assets will be fully leveraged and preserved for the future.
Superior customer experience begins with effective workforce management. The recent release of HP Qfiniti 10 now brings the next generation of workforce optimization and advanced multichannel analytics to the contact center.
Marketers invest over 60% of their online spend in search, social, and mobile marketing, but they struggle to realize the potential of these channels. HP Optimost provides an automated means to optimize your spend across all marketing channels. You can easily access real-time data sources—social media, customer feedback, web comments, and phone calls to the contact center—to define the best keyword bid strategies. Get started improving elements of your marketing campaigns to attract the highest value audiences.
Today’s customers regularly engage in online behavior, but it’s challenging to collectively understand those interactions and act on them —especially when they occur across multiple channels. HP Explore consolidates all customer behavior, whether direct or indirect, structured or unstructured to identify patterns. Powered by HP IDOL, Explore delivers valuable customer insights across all channels: web, mobile, social media, email, contact center, database, and storefront, so that you can discover the "unknown unknowns."
HP Media Aggregation Service (MAS) seamlessly aggregates and streams real-time social media data, enabling enterprise-grade access to the largest volume of social media data available, including leading premium social media publishers such as Twitter and Facebook. With access to data from more than 40 global publishers, along with augmentation and enrichment services such as Klout score, language detection, sentiment, or gender, you can quickly gather conversations with influential sources and filter them for meaningful analysis.
As customers interact over an increasing number of channels, the need for multichannel analytics to gain insights from Big Data has become the top priority for chief marketing officers. Marketers are also challenged by the ineffectiveness of products that are either too limited in scope, require significant amounts of time, or consume too many resources. HP Digital Marketing Hub enables you to turn Big Data into insight-driven action by removing many of the challenges associated with digital marketing and advanced multichannel analytics. Our product helps you to create personalized experiences for customers based on deep insight into their cross-channel behavior.