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HP Optimost

HP Optimost

Target the right customers across all channels

Marketers invest over 60% of their online spend in search, social, and mobile marketing, but they struggle to realize the potential of these channels. HP Optimost provides an automated means to optimize your cross-channel marketing spend. You can easily access real-time data sources—social media, customer feedback, web comments, and phone calls to the contact center—to define keyword bid strategies and apply multivariate testing to find the best results. Get started improving elements of your marketing campaigns to attract the highest value audiences.

Product features

  • Advanced analytics: Understand information across multiple channels and get deep insights into the performance of your marketing optimization initiatives.
  • Ad and keyword optimization: Get empowered to target and optimize display ads so you can generate the highest click-through rates and online revenue ROI. Autonomy Optimost recommends the optimal set of keywords for bidding, SEO, and search marketing campaigns based on a unique conceptual understanding.
  • Keyword bidding: Improve the performance of your search engine campaigns through a new comprehensive bid optimization system.
  • Optimized landing pages: Quickly create, launch, and optimize landing pages to maximize email, search, and advertising campaign ROI.
  • Intelligent multivariate testing (MVT): Test multiple combinations of content, design, layout, pricing, and offers with real customers to find out what drives the greatest results.
  • Segmentation and targeting: Automatically generate and update customer segments in real time, identify the most persuasive content for each segment, and proactively deliver targeted content and recommendations to your website visitors.

Brochures

Attract and convert the right customers with HP Optimost
Attract and convert the right customers with HP Optimost
PDF 
Take multichannel analytics to the next level
Take multichannel analytics to the next level
PDF 6.9 MB

Product Briefs

ANA increases e-commerce conversion by more than 25% through multivariate testing
ANA increases e-commerce conversion by more than 25% through multivariate testing
PDF 1.7 MB
SendMe, Inc. optimizes for mobile
SendMe, Inc. optimizes for mobile
PDF 1.4 MB
The new Autonomy.com: powered by HP Marketing Optimization
The new Autonomy.com: powered by HP Marketing Optimization
PDF 1.7 MB

White Papers

Excel in online marketing with HP

Excel in online marketing with HP
PDF 1,019.7 KB

30-Minute Free Consultation

Due to our numerous partnerships, we can provide unbiased opinions on the best solution for your environment.

Unbeatable Prices

Our partnership levels give us the highest product discounts which we pass on as savings to our customers.

Professional Services

Finish your IT projects on-time and under budget with our nation-wide team of senior level engineers.

24x7 Tech Support

Rest assured knowing that our U.S. based IT support team is here for you on nights, weekends and when you need us most.