Web Optimization

Create targeted campaigns for your customers

Understanding your customer, and analyzing their activities and preferences, is key to keeping your existing customers happy – and finding more valuable prospects like them. But customers’ affinities can change on the dime. And the amount of customer information available to you – interests, sentiment, behavior, demographics – is growing daily, and can be found anywhere from online videos to mobile platforms and social media. HP Web Optimization automatically detects groups of site visitors who share meaningful characteristics so that you can create targeted campaigns with offers and con¬tent that compel them to take action.

Solution Differentiators

• Understand all information: Analyze interactions, transactions, personal interests, and behavior across all channels.
• Automatically profile customers Build and update implicit profiles based on the most recent interactions.
• Build outside the box: Use website best practices such as recommendations, directed navigation, promotional displays, and customizable polls.
• Customize your content Personalize and test look and feel, content, and offers, or target entirely different sites to different customer segments or anonymous site visitors.
• Use Third Party Data Make smart decisions based on a comprehensive view of information.

Related Documents

SendMe, Inc. optimizes for mobile Case Study PDF 1.4 MB	Attract and convert the right customers with HP Optimost Brochure PDF	Excel in online marketing with HP White Paper PDF 1,019.7 KB
Take multichannel analytics to the next level Brochure PDF 6.9 MB