Give your customers a personalized online experience
Every single one of your customers interacts with you online in a different way. Some go straight to your website from their laptops; some visit you on their mobile devices. Others follow your Twitter feeds and Facebook pages. No matter how your customers choose to reach you, each expects an individualized online experience – one that both makes interacting with you easy and provides targeted content. HP’s Web Content Management solution reads and understands all information—from emails to blogs and images – in real time, so that you can provide your customers with exactly what they want, how they want it.
- Create engaging experiences: Understand, collect, and connect customer information from mobile devices, call centers, emails, chat, social media, and websites.
- Make content delivery simple: Use one interface to launch SEO campaigns, target landing pages, up-sell customers, and deploy sites for partners and distributors.
- Increase online conversions: Build and run multivariate tests from within your content authoring interface to improve customers’ online experiences and provide targeted recommendations and directed navigation.
- Make the most of search: Use advanced PPC bid optimization and optimized SEO keywords to make sure your page and content lead to the best natural search results.