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Web Experience Management

Web Experience Management

Give your customers a personalized online experience

Every single one of your customers interacts with you online in a different way. Some go straight to your website from their laptops; some visit you on their mobile devices. Others follow your Twitter feeds and Facebook pages. No matter how your customers choose to reach you, each expects an individualized online experience – one that both makes interacting with you easy and provides targeted content. HP’s Web Content Management solution reads and understands all information—from emails to blogs and images – in real time, so that you can provide your customers with exactly what they want, how they want it.

Solution Differentiators

  • Create engaging experiences: Understand, collect, and connect customer information from mobile devices, call centers, emails, chat, social media, and websites.
  • Make content delivery simple: Use one interface to launch SEO campaigns, target landing pages, up-sell customers, and deploy sites for partners and distributors.
  • Increase online conversions: Build and run multivariate tests from within your content authoring interface to improve customers’ online experiences and provide targeted recommendations and directed navigation.
  • Make the most of search: Use advanced PPC bid optimization and optimized SEO keywords to make sure your page and content lead to the best natural search results.

Related Documents

Create dynamic eCommerce sites - HP's Web Experience Management solution for eCommerce
Create dynamic eCommerce sites - HP's Web Experience Management solution for eCommerce
Brochure
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The new Autonomy.com: powered by HP’s next-generation Marketing Optimization products
The new Autonomy.com: powered by HP’s next-generation Marketing Optimization products
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The new Autonomy.com: powered by HP Marketing Optimization
The new Autonomy.com: powered by HP Marketing Optimization
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The driving forces of the retail revolution
The driving forces of the retail revolution
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A review of HP's CEM and eCommerce platforms
A review of HP's CEM and eCommerce platforms
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Loma Linda University Health delivers engaging customer experiences across multiple channels with HP Autonomy
Loma Linda University Health delivers engaging customer experiences across multiple channels with HP Autonomy
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Engage your customers using HP CEM
Engage your customers using HP CEM
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Create, deploy, and optimize dynamic eCommerce sites
Create, deploy, and optimize dynamic eCommerce sites
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Build better web experiences and drive revenue
Build better web experiences and drive revenue
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