Increase conversions with multichannel insights
Customers interact with your brand in a number of ways: via your website, using mobile apps, contacting your call center, and visiting retail locations. They also interact by engaging other customers and prospects on social networking platforms. Each of these interactions is an ingredient in the overall customer experience, and each individual ingredient is important to understanding—and ultimately revealing—a true picture of your customer. HP’s multichannel Marketing Analytics solution, The HP Digital Marketing Hub, understands all data, both structured and unstructured, so that you can leverage valuable insight to create more meaningful interactions with your multichannel customers.
- Turn Big Data into real-time insight: Get real-insight from virtually all customer data: contact center recordings, tweets, blog posts, online product reviews, CRM data, purchase history, web analytics, and more.
- Identify patterns and sentiment: Use advanced analytics to gain a real-time understanding of customer interactions, patterns, behaviors, histories and interests across multiple channels.
- Create deep personalization: Automatically match dynamic, conceptual analysis of all content to deep insight into customer drivers for real-time personalization that drives superior conversions.
- Optimize your marketing spend: Instantly identify your most valuable customers and prospects, their key attributes, and the marketing channels that influence or lead to conversion.
- Enhance brand consistency and collaboration: Empower business users with direct access to a flexible system they can use to optimize processes and react to new opportunities or changes, to provide superior customer experiences.