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Thursday, 9th of September, 2010
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Digital Signage: Content Management | Print |

 

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Content Management Systems (or CMS for short) have served as simplified interfaces for content delivery for quite some time, but in the world of digital signage the technology has struggled for standardization. The lack of proven technology in this field has led to delays in the growth of digital signs as an emerging medium. Poor content can often limit the effectiveness of a Digital Signage system.

Relevant and dynamic content must be accompanied by a method of administration that gives power to the user to update the information (while eliminating the ability for administrative errors). This is particularly true for digital media, as the technological trends that accompany them can seem daunting or overwhelming to those used to their traditional media counterparts. Until recently, many digital signage systems were limited in their accessibility, causing a need for outside consultation or specialists to manage and distribute content effectively and safely. The need for effective tools in digital signage content management has become very apparent, and many packages have stepped in to fill that need.  The first and foremost requirement is always to create content that communicates powerfully.
 
No Training Required
This seems like a reasonable request, but unfortunately with most content management systems the user is inundated with a complex array of options, tools, and information without an effective logical flow. A great CMS not only knows the tools necessary for the job, it knows what tools are not necessary. Ordinary user levels, for instance, may not be interested in the tool-sets available to the administrative user, and may further confuse them. By simplifying the process to what the user needs to accomplish, you can help to ensure an intuitive management experience.
Powerful Administrative Tools

Digital Signage tools can be broken down into the following categories:

  • Content Management & Manipulation
    The software tools here are used to develop and address a complex set of screens and animations to the Digital Signage screens,
  • Playlist Scheduling & Expiration
    An effective campaign schedules dynamic content updates, as consistently fresh information can be the quickest way to hold the attention of the viewers (and maximize your ROI). These tools should allow for simple scheduling and expiration criteria for any media, and they provide the basis for end-of-the-month third party billing.
  • Customizable Reporting Tools
    Powerful reporting tools will allow you to track your usage and keep up on your ROI. By allowing a certain amount of customization, these tools can provide you with the information necessary to increase your sign’s effectiveness and overall marketing strategy.
Remote Accessibility
A web interface for content management allows your users the ability to remotely distribute and schedule content from anywhere on the globe. With this new-found freedom, it will be easier than ever for users to view reports and modify content, making your campaign more effective and fresh.