Return-on-Investment (ROI), Return-on-Objectives (ROO), Sales Volume .... no matter how you measure it, the measurable benefits of digital signage are remarkable. People all over are taking notice - perhaps because Digital Signage is now installed on over 1M screens nation wide; or perhaps because we have a natural human tendency to take notice when we see dynamically updated media. Organizations are now evaluating how they can leverage digital signage in their businesses, thanks to evolving delivery technology, affordable displays, and increasingly targeted content.